Our company had been established for more than four decades of solid growth, has evolved into a nationwide company comprises of dedicated individuals who are committed to the profession of helping people and they recognize and accept the challenges of marketing as a way of achieving High esteem in their chosen field.


We prize our customer relationship and we are constantly seeking to improve our services to work towards becoming an ideal firm that deliver superior value to our customers.


Today, the Prime team operate in various part of Malaysia i.e. Kuala Lumpur, Selangor, Penang, Bukit Mertajam,Kedah, Johor Bahru, Kuantan, Dungun,Kota Kinabalu and Kuching. We are currently expanding to other states in both Peninsular and East Malaysia.We do also have our 1st international Branch at Cambodia.


Currently, our team of professionals handles more than RM120 million annual turn-over with a clientele of over 75,000 clients.

Our Philosophy

How we do things is as important as what we do. At Prime Business Group, our guiding principle is to develop and augment our consultants’ lifelong practices through providing world-class training and a total support platform. We groom them to be the most committed consultants to their end-clients and relentlessly guide our consultants to progress and upgrade, to remain relevant in this fast-paced industry.


Is this industry for you?
Isn’t the financial industry just about insurance?

Do you share the same misconception with most people – that the local financial advisory scene is all about insurance? It used to be so – where the insurance agents, bankers, securities brokers were all governed under their respective acts. This meant each group of professionals had their own regulations and licensing requirements that authorized them to sell only a particular category of products.


Financial consultants do not represent a single service provider such as fund managers or insurance companies. These new entrants offer comprehensive financial advisory services and distribute a wide array of financial products and services. This naturally translates to ease of convenience for clients as they no longer need to switch from agent to banker to address their different needs.


Let’s fast-forward to TODAY.

So what is the financial scene like today? On the supply side, financial consultants offer a holistic approach to financial advisory. Financial consultants now cater to the end-clients who need and want more than just insurance coverage. This includes investment, insurance, estate, retirement, asset allocation, loan restructuring and tax advisory.


Prime Business Group is the answer to the trend of end-clients demanding more specialised services. Prime Business consultants provides broad-based planning, with a wider range of product options and offerings. Today, we are one of the few independently-owned, leading financial advisory firms that truly offer comprehensive financial planning.


The financial advisory industry, termed by many as the “sunrise” industry, witnessed the entry of many insurance agents, bankers, investment brokers over the past few years. In fact, in the United States, financial advisory is ranked as the top paying industries. In Malaysia, financial advisory is one of the top 3 paying industries. So if you have interest in our industry, this is the right time for you!


But to succeed in this flourishing industry, it’s not just about the products and services you have to offer. You will need a solid training system and a platform that is designed entirely to support your business so that end-clients will recognise YOU as their financial consultant who does much more than just sell, and will want YOU to help them with their lifelong goals.

The Evolution of the Financial Advisory Industry
Insurance SpecialistInsurance AgentInsurance Financial PlannerFinancial Consultants
  • Single product salesperson only
  • Undifferentiated / severely limited products
  • Single company representation
  • Three basic product types
    • Life Insurance
    • Term Insurance
    • Endowment Plans
  • Introduction of basic riders
Pseudo Insurance agents

  • More products available
  • Partnerships (if any) are at arm’s length
  • Introduction of Investments-linked Plans (ILPs)
  • New breed of professional
  • 2500 consultants to date
  • Multiple product representation
  • Broad-based product and service platform support
  • Increasing market share at the expense of the other major players
  • For example, competitors had to institutionalise the term “Insurance adviser” to “keep up with the Joneses”

Is this the right One for you?
We understand it isn’t easy, when it comes to a career choice. Let us help you with the assessment for yourself through the checklist and determine if we are the right one for you.


At a Glance

Take a look at the boxes below and tick those that strike a chord in your heart when it comes to selection of a career partner. We are not searching for the perfect textbook answers; the focus is on assessing if we are of the right fit for each other.

  • As you move down the list, you will realize that the boxes that you select are those that are of importance to you. It is of mutual agreement then, that you were already actively looking for alternatives for your potential new career when you visited (deliberate or not) our website?
  • You are not satisfied with your current situation and are exploring alternatives to make it better. If the right opportunity comes along, you will be willing to change yourself to take up the new challenge?

And importantly, you will be most keen to explore an option that provides you with the following:

  • More freedom
  • More income
  • More control of own path
  • More time (for self, family and friends)
  • Less stress
  • Choice of working from home
  • Freedom to design and grow my own business (and own it!)
  • Free from the corporate tread-mill
  • Free from a boring, routine job
  • Reap the rewards direct to my efforts
  • Escape the clutches of a demanding boss
  • Able to succeed in the shortest time possible (reach my goal and make my dreams come true, without compromising on the quality of life)

Did you tick more than 3 of the above boxes? Do you want to know more about what is the HUGE opportunity available?


The Right Fit
Only if we are of the right fit for each other, then would we invite you to explore with our group of full-time, licensed financial consultants in providing top notch financial services to our clients.


In Prime Business Group, we have identified an attractive model of compensation that ensures our financial consultants are the best paid in the industry. Together with the managers and directors combined, we have more than 50 years of experience in building systems of success for our people.


With a diversified composition of individuals in the firm, the experience on board is colourful and enriching. From fresh graduates to mid-career switches to industry experts who have more than 10 years of experience, Prime Business Group has a wide menu of systems and results that lend confidence to the people who join us.